Releases and Relationships
Sunday, December 31st, 2006When you’re in the paper, that means you want to be in the paper. If you’re all over the news, that means you have a lot of contacts or a good publicist.When publicity became my job, I learned that the news is not chased by the newsmen, but is received by them. They will not find out the arrest, wedding or party of the day if nobody told them about it pre-or post-event. They either go there, or just sit by their computers and wait for the text and photos to arrive on their desktop.
One photo of Conan O Brien on Fifth Avenue is on three tabloids. A celebrity doing charity becomes news not because it is rare, but because they make it news. Britney, Paris and Lindsay’s publlicisits sent a media alert out that they’re coming out of the Beverly Hills Hotel together at a certain time, in case media photographers wanted to take pictures. A few did as they were told.
The 50 Most Beautiful People are not the loveliest in the world.
But the Sexiest Man Alive has the greatest publicist on earth.